Descriptor
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| Currents | 2 |
Publication Type
| Guides - Non-Classroom | 2 |
| Journal Articles | 2 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
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| Administrators | 1 |
| Practitioners | 1 |
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Laws, Policies, & Programs
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Rayburn, J. D., II; Preston, Thomas L. – Currents, 1990
It is not effective to focus on the process of public relations, student recruitment, or fund-raising. In the 1990s, public relations must use rigorous research to achieve measurable results, not just more paperwork. (Author/MSE)
Descriptors: College Administration, Fund Raising, Higher Education, Program Effectiveness
Scalzo, Teresa – Currents, 1993
College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…
Descriptors: Alumni Associations, Career Planning, Graduate Surveys, Higher Education
