In 1983 Strathclyde University (Scotland) launched an MBA (Masters of Business Administration) degree course by distance learning. This paper considers the subsequent progress of marketing, one of the six foundation classes. After examining the issues and problems involved in teaching marketing, this paper discusses some evidence resulting from…

This paper is about one lecturer's experience with a particular undergraduate course for management students. The distinguishing feature of the course is that major elements of its design are delegated to the students. The author discusses program design, context, objectives, content, session preparation and management, evaluation, and outcomes.…