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| Academic Advising | 2 |
| Higher Education | 2 |
| Program Development | 2 |
| Program Effectiveness | 2 |
| Administrator Attitudes | 1 |
| Advertising | 1 |
| Attitude Change | 1 |
| College Faculty | 1 |
| College Planning | 1 |
| Innovation | 1 |
| Marketing | 1 |
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| NACADA Journal | 2 |
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| Journal Articles | 2 |
| Guides - Non-Classroom | 1 |
| Reports - Research | 1 |
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Peer reviewedFlickinger, Jan – NACADA Journal, 1989
A tour of centralized university advising centers revealed that the busiest centers had done an excellent job of marketing themselves to their campus clientele. Factors affecting successful marketing include image, location, service, advertising, and innovative problem-solving. (MSE)
Descriptors: Academic Advising, Advertising, Higher Education, Innovation
Peer reviewedCreamer, Elizabeth G.; Creamer, Don G. – NACADA Journal, 1994
A survey of 325 colleges and universities found 200 had some change in academic advising programs planned or under way. In general, the projects were perceived to have positive results, including enhanced perception of the value of academic advising among faculty and administrators. (Author/MSE)
Descriptors: Academic Advising, Administrator Attitudes, Attitude Change, College Faculty
