Evaluative statements from alumni have legitimacy with both internal and external stakeholders. Thus, alumni studies can provide valuable evidence of institutional effectiveness and lend themselves to both locally designed and commercial survey instruments for data collection. Under ideal conditions, the results of alumni studies equip faculty and…

Graphics, survey research, and multivariate statistical techniques were applied at a private liberal arts college to help development professionals better understand and predict alumni giving behavior, on both an aggregate and an individual basis. (Author)

This chapter uses a case study to develop a set of contexts and conditions for improving the alignment of purposes of alumni survey research within and across higher education institutions. (Contains 2 tables.)