Far too many career and technical education schools overlook the opportunity to establish and cultivate real long-term emotional attachment and loyalty with prospective students and their parents. This occurs because of a basic misconception at the school that they are not in control of their own marketing and recruitment process. Community…

The Volunteers in School (VIS) program, a three-year intervention using nonprofessionals as change agents and service providers, was designed to help children identified by their teachers as having behavioral or academic difficulties. An attempt was made to coordinate the teacher's classroom activities with those of the change agent and to devise…