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Download full textZalanowski, Kevin – Journal of College Admission, 2007
This study represented a formal quantitative evaluation of the potential for instant messenger (IM) technology as an outreach tool for undergraduate college admission. Conclusions focused on the popularity of IM, and student use in a formal counselor/student relationship. (Contains 4 tables and 2 figures.)
Descriptors: Enrollment Management, College Admission, Computer Mediated Communication, Undergraduate Study
