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Dillard, Amanda J.; Main, Jackie L. – Health Education & Behavior, 2013
Research suggests that testimonials, or first-person narratives, influence health behavior and health-related decision making, but few studies have examined conceptual factors that may be responsible for these effects. In the current study, older adults who were due for colorectal cancer screening read a message about screening that included a…
Descriptors: Cancer, Screening Tests, Motivation, Health Behavior