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Peer reviewedWilliams, Mary; Thorogood, Lynne; Jones, Deborah – Early Child Development and Care, 2002
Discusses findings from evaluation of national "School Friends" project set up by British Telecom (BT) in the United Kingdom, in which BT employees volunteered to assist with literacy learning in primary schools. Notes evaluation findings that industry role models raised students' confidence and enthusiasm for reading, especially among…
Descriptors: Emergent Literacy, Foreign Countries, Males, National Programs
