Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Business Administration… | 1 |
| College Students | 1 |
| Consumer Economics | 1 |
| Corporate Support | 1 |
| Ethical Instruction | 1 |
| Ethics | 1 |
| Experiential Learning | 1 |
| Fund Raising | 1 |
| Marketing | 1 |
| Nonprofit Organizations | 1 |
| Program Effectiveness | 1 |
| More ▼ | |
Source
| Journal of Education for… | 1 |
Author
| Hajjat, Fatima M. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkHajjat, Fatima M. – Journal of Education for Business, 2021
Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…
Descriptors: Marketing, Business Administration Education, College Students, Experiential Learning
