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Direct linkAn, Ning; Zheng, Yongyan – Current Issues in Language Planning, 2022
Despite the predominant position of global English, teaching and learning of languages other than English (LOTEs) are gaining increasing attention in foreign language planning in China. This study aims to showcase the development of an elective Arabic language program in a Chinese university through the lens of agency as a spatial, temporal, and…
Descriptors: Arabic, College Second Language Programs, Second Language Learning, Second Language Instruction
Download full textKennedy, Chris – 1986
Channel management, a concept developed in marketing to refer to the process by which a product is moved from production to consumption, uses a channel of distribution operating at several levels, each responsible for one or more of the activities of moving the product forward to the consumer. The function of channel management is to select the…
Descriptors: Change Strategies, Comparative Analysis, English for Special Purposes, Foreign Countries
