Descriptor
| Donors | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Program Administration | 1 |
| Program Development | 1 |
| Program Effectiveness | 1 |
| Public Relations | 1 |
| Weekend Programs | 1 |
Source
| Currents | 1 |
Author
| Clotfelter, Susan | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
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Clotfelter, Susan – Currents, 1990
Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
