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Engaging for Excellence: Alumni Relations Programmes in European Higher Education. ICARS Report 2016
Council for Advancement and Support of Education, 2015
The 2016 ICARS survey reports on data collected September 2015 to November 2015 in the International CASE Alumni Relations Survey. The findings are drawn from 84 responding institutions across 12 European countries. 76 percent of respondents are from the UK and 24 percent are from other European countries. ICARS emphasises the link between alumni…
Descriptors: Higher Education, Alumni, Institutional Advancement, Public Relations
Salzberger, Thomas – Measurement: Interdisciplinary Research and Perspectives, 2011
Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…
Descriptors: Free Enterprise System, Educational Principles, Formative Evaluation, Program Effectiveness
Kemball, Mark – CURRENTS, 2009
This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…
Descriptors: Fund Raising, Universities, Private Colleges, Audiences

Rolloff, Bruce D. – Journal of Physical Education, Recreation & Dance, 1985
Positive public sentiment for physical educators is necessary for better budgets, facilities, curricula, time segments, personnel, equipment, and supplies. Favorable public opinion can be developed through a planned public relations program. Several objectives for such a program are discussed. (DF)
Descriptors: Physical Education, Physical Education Teachers, Program Development, Program Effectiveness
Clotfelter, Susan – Currents, 1990
Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
An Adult Literacy Public Awareness and Marketing Campaign, "New York--You Can Read." Capsule Report.
New York State Education Dept., Albany. Office of Occupational and Continuing Education. – 1988
New York--You Can Read, the state's adult literacy project, was developed to accomplish the following: (1) produce a focused adult literacy public awareness campaign in coordination with national and statewide literacy efforts; (2) increase the public's knowledge of adult illiteracy; (3) improve the promotion and marketing capabilities of local…
Descriptors: Adult Basic Education, Adult Literacy, Marketing, Program Development
Golden, Sandra – Currents, 1993
Planning can help college public relations officials make the most of their time and energy. One approach includes reviewing institutional mission and strategic plan; setting department goals; identifying and targeting audiences; establishing interdepartmental links; and setting out action, crisis, budget, and evaluation plans in writing. (MSE)
Descriptors: College Administration, College Planning, Efficiency, Goal Orientation
Rillera-Martinez, Lyric A. – Currents, 1991
The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
Walker, William T., Jr. – Currents, 1991
A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)
Descriptors: Budgeting, College Administration, College Faculty, Financial Support
Martin, Terry H. – 1984
An idea conceived by federal volunteer agency director Thomas Rauken in 1979, the Vietnam Veterans Leadership Program (VVLP) was officially launched in November, 1981. The program was scheduled to be federally funded for three years, and thereafter to be privately funded and operated. The VVLP formed a network of veteran volunteers who…
Descriptors: Adults, Economic Development, Leadership Training, Program Development
Rainear, Arthur D., Comp.
Described in the supplemental manual are representative materials developed in New Jersey for use by educational planners when setting up resource room programs to mainstream handicapped children. Suggested materials are grouped within eight color-coded sections that cover the following topics: public relations and communications; staff and…
Descriptors: Elementary Secondary Education, Exceptional Child Education, Grouping (Instructional Purposes), Handicapped Children
Koble, Daniel E., Jr.; And Others – 1978
Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…
Descriptors: Audiences, Definitions, Guides, Needs Assessment
Scalzo, Teresa – Currents, 1993
College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…
Descriptors: Alumni Associations, Career Planning, Graduate Surveys, Higher Education
Henkin, Nancy Z.; Sweeney, Sandra W. – Journal of Children in Contemporary Society, 1989
The application of a systems approach to intergenerational programs is described. This collaborative programing involves structured thinking about program development and problem solving. Components of the process of linking systems are presented, and some examples of local, state, and national efforts are described. Anticipated outcomes of the…
Descriptors: Cost Effectiveness, Intergenerational Programs, Needs Assessment, Networks
Ballagas, Linda – 1979
Follow Through Resource Centers are a nationwide system designated to assist local school districts in improving their educational programs through adoption of exemplary educational programs at a fraction of the original development cost. Resource personnel develop materials for dissemination. Materials are presented in awareness sessions with the…
Descriptors: Diffusion, Elementary Secondary Education, Expenditures, Information Dissemination