ERIC Number: EJ1206293
Record Type: Journal
Publication Date: 2019-Mar
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
EISSN: N/A
Available Date: N/A
Danger in Public Spaces: Strengths and Limitations of Image- and Text-Based Warning Signs
Towner, Emil B.
Business and Professional Communication Quarterly, v82 n1 p53-73 Mar 2019
This study examines the effectiveness of images on warning signs that communicate risk and risk avoidance in public spaces. Specifically, I compared data from 749 survey responses to determine whether the use of images can increase the effectiveness of a warning sign in a public space. Although the findings indicate that image-based warning signs are better at communicating risk and deterring dangerous activity, longer expository text-only warning signs may be more effective at helping people identify and participate in safe activities. Implications and future studies are offered in the conclusion.
Descriptors: Signs, Pictorial Stimuli, Risk, Safety, Communication Strategies, Program Effectiveness, College Students, Adults, Parks, Wildlife
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A