ERIC Number: EJ1314168
Record Type: Journal
Publication Date: 2021-Oct
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0013-189X
EISSN: N/A
Available Date: N/A
Using Behavioral Insights to Improve School Administrative Communications: The Case of Truancy Notifications
Lasky-Fink, Jessica; Robinson, Carly D.; Chang, Hedy Nai-Lin; Rogers, Todd
Educational Researcher, v50 n7 p442-450 Oct 2021
Many states mandate districts or schools notify parents when students have missed multiple unexcused days of school. We report a randomized experiment (N = 131,312) evaluating the impact of sending parents truancy notifications modified to target behavioral barriers that can hinder effective parental engagement. Modified truancy notifications that used simplified language, emphasized parental efficacy, and highlighted the negative incremental effects of missing school reduced absences by 0.07 days in the 1 month following compared to the standard, legalistic, and punitively worded notification--an estimated 40% improvement over the standard truancy notification. This work illustrates how behavioral insights and randomized experiments can be used to improve administrative communications in education.
Descriptors: Truancy, Attendance Patterns, Student Behavior, Parent School Relationship, Information Dissemination, Language Usage, Parent Role, Program Effectiveness, Urban Schools, Public Schools, Letters (Correspondence), High School Students, Intervention, Elementary Secondary Education
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education; Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A