Describes four successful public library programs for families and gives suggestions for planning programs and measuring their success. (LLS)

Public relations offices are playing a major role in management by providing more forecasts and analysis. A checklist is provided to help public relations offices evaluate their contribution to management. The list is designed to point out weak and strong points. (MLW)

A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)

The activities of National Institutes of Health personnel and peer reviewers in preparation for and during a visit to a proposed research project site are outlined. Steps for the requesting agency to take before, during, and after the visit, to present itself in the best possible light, are suggested. (Author/MSE)

Colleges and universities should critically review their publications periodically to save money and also as a way to present a more cohesive institutional identity. Ten recommendations are made for conducting a productive publications audit; they include choosing an evaluation method, selecting participants, making the experience pleasant, and…

The structure and purposes of college and university advisory committees are discussed. An advisory or visiting committee is a voluntary extralegal group of advisors and/or supporters that provide aid in various ways to an educational institution, professional school, department, or major academic division. Advisory committees may be elected by…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

This manual covers the fundamentals of managing student activities, including program management, budget guidelines and cost-cutting methods, and ways to gain support for the student activities program. General advice is provided in the opening section on initial assessment of program options, setting priorities, and resource allocation. The…

A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…

The purpose of library public relations is to develop ongoing programs of contact between the librarians and the population groups that they serve. This book is a guide to creating a library public relations program or for improving an existing program. The information is divided into six sections, and sources of additional information are…

Historically, statistics have been important in intercollegiate sports. At first, the data were kept as game statistics, but more recently they have been used for institutional research, accountability, compliance with regulations, and public relations. (MSE)

This guide is intended to assist those responsible for publicizing local adult literacy and basic skills programs. The first section discusses the elements of good publicity. Outlined next are points to consider when determining what a program needs from publicity and how to get the desired results. The next portion of the guide covers seven main…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

The guide is designed to help elementary school administrators and school communities in making decisions about FLES (foreign language in the elementary school) program design and implementation. An introductory chapter provides definitions of relevant program types (FLES, exploratory/FLEX, and immersion). The second chapter reviews the current…

This second volume of a two-volume manual provides a structure for the analysis of the design of cooperative education and the implementation of the design in terms of the 49 key elements of cooperative education. It is intended for use by persons responsible for cooperative education at state and local levels. Volume II is the heart of the…