The key to evaluating government relations programs is to evaluate individual components separately. Some suggestions include: develop specific goals, evaluate relations developed in the contract- and grant-seeking process, assess the time frame for objectives, and recognize limits. (Author/MLW)

Public relations offices are playing a major role in management by providing more forecasts and analysis. A checklist is provided to help public relations offices evaluate their contribution to management. The list is designed to point out weak and strong points. (MLW)

With constant changes taking place in the practice of public relations, evaluation and modification are requisite to maintaining a competitive degree program with competitive graduates. Whether a program is in the process of being developed or is being evaluated for certification or reaccreditation, it is critical to look to current and future…

The analysis presented in this paper is based on the premise that study of public relations from the perspective of a rhetorical theory yields useful insights about public relations. The first part of the paper develops a rationale for the study of the rhetoric of organizations, especially the rhetoric of corporations, and concludes by juxtaposing…

This document addresses the advantages and disadvantages of a required bibliographic instruction program at Millikin University, Decatur, Illinois. Issues addressed include: the public relations efforts; the planning and implementation of the program; the staff requirements; and the impact on library operations and services. Course requirements,…

A series of articles discusses the importance of summer vocational agricultural education programs in terms of teaching, planning, and evaluation. That agricultural production is a year-round activity and that most of the growing takes place in the summer months are only two reasons to support summer programs. (JOW)

Public relations sequence heads have the luxury of a strong and supportive foundation on which to build a program of instruction. The field has a rich collection of thinking and recommendations relating to public relations education. The Association for Education in Journalism (AEJ) and the Public Relations Society of America (PRSA) conducted a…

Follow-up data provide evidence regarding the strengths and weaknesses of students and programs as well as implications for teachers and administrators. Areas of concentration focus on equipment update, curriculum revision, employment stability, and training needs. (JOW)

This article emphasizes the importance of documenting gifted education results to governing bodies such as state legislatures and school boards. It discusses three general issues of communication with decision-makers: being clear on intentions, being considerate of decision-makers, and providing useful information. Data gathering suggestions for…

This report presents a proposal made by a Utah task force appointed to establish a plan for a district school library media program to best serve the students and staff of that district. The introductory section discusses the priorities on which the proposal focuses, the philosophy of education in a school library media center, and the aims,…

Examines the original Standards for Industrial Arts Programs and background, need, purpose, and content of the revised standards, covering educational philosophy, instructional programs, student population served, instructional staff, administration and supervision, support systems, instructional strategies, public relations, safety and health,…

Discusses the diversity of academic library users and the need for community awareness planning, and describes a program developed at Bowling Green State University libraries that evolved around a celebration of National Library Week. Topics discussed include free computer searches, displays and exhibits, publicity, read-a-thons, fundraising, and…

Perspectives on college and university strategic planning, marketing and public relations, and fund-raising are offered. Also included are previously published journal articles by experts in this area, annotated bibliographies of books and journal articles on these subjects, author/title and subject indexes, and a directory of publishers. Three…

The problems of organizing a group as heterogeneous as community college alumni are difficult but are worth the effort. Alumni associations can enhance public image, influence public opinion and legislators, recruit students, provide employment sources, assist in academic program evaluation, provide general guidance, and contribute financially to…

The first three steps to developing a program that is both effective and efficient are participant selection, recruitment, and assignment. They require thinking about the populations to be targeted, considering how to open the door to the population and how to get the population in the door, and determining the services that are needed. The Job…