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Ryans, Cynthia C.; Shanklin, William L. – 1986
Perspectives on college and university strategic planning, marketing and public relations, and fund-raising are offered. Also included are previously published journal articles by experts in this area, annotated bibliographies of books and journal articles on these subjects, author/title and subject indexes, and a directory of publishers. Three…
Descriptors: Administrator Role, Annotated Bibliographies, College Planning, College Presidents
