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Higher Education	2
Program Development	2
Program Evaluation	2
Business Administration	1
Doctoral Programs	1
Educational Facilities	1
Educational Quality	1
Graduate Students	1
Institutional Advancement	1
Institutional Characteristics	1
Marketing	1
Private Colleges	1
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State Colleges	1
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College and University

Author

Sevier, Robert A.	1
Webb, Marion Stanton	1

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Journal Articles	2
Guides - Non-Classroom	1
Reports - Research	1

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Creating a Marketing Plan.

Peer reviewed

Sevier, Robert A. – College and University, 1989

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

Descriptors: Higher Education, Institutional Advancement, Marketing, Program Design

Doctoral Students' Perceptions of Institutional and Program Quality.

Peer reviewed

Webb, Marion Stanton; And Others – College and University, 1996

A survey of 392 doctoral students in business at 12 private and public universities investigated the relationship between school type (public/private) and perceived institutional and program quality; the programs, facilities, or services needing improvement to change student perceptions; and the programs, facilities, and services considered…

Descriptors: Business Administration, Doctoral Programs, Educational Facilities, Educational Quality