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Educational Finance | 1 |
Fund Raising | 1 |
Guidelines | 1 |
Higher Education | 1 |
Institutional Advancement | 1 |
Private Financial Support | 1 |
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Program Evaluation | 1 |
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Currents | 1 |
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Bennett, Richard L. | 1 |
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Bennett, Richard L. – Currents, 1987
Guidelines for managing fund-raising programs are presented including: recognize variability of costs, understand salaries as major cost, compare institution only with its peers, manage volunteers well, allocate enough resources for the long-range development of young alumni and planned giving, pursue endowment gifts, etc. (MLW)
Descriptors: Educational Finance, Fund Raising, Guidelines, Higher Education