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Mundel, Juan – Journal of Advertising Education, 2020
This article describes how an international education component for an Advertising and Society course was developed and taught for undergraduate students through a virtual collaboration between American and Dutch universities. The creation and implementation of a Collaborative Online International Learning (COIL) project for a major requirement…
Descriptors: International Cooperation, Educational Cooperation, Undergraduate Students, Advertising
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Maresh-Fuehrer, Michelle M. – Communication Teacher, 2015
The purpose of this study was to revisit Coombs' suggestions for teaching the crisis communication course using service-learning as a framework. The author sought to assess the effectiveness of using this method in terms of the benefits to both students and the partnering organization and students' perceptions of whether they met the learning…
Descriptors: Service Learning, Communication Skills, Communication Strategies, Teaching Methods