Describes a procedure for evaluating public relations campaigns called the control construct evaluation procedure. Describes its use in measuring two countywide information campaigns in a large metropolitan area. Notes that it is easy to design, can be conducted inexpensively with few resources, and is understood and accepted by management. (SR)

Calls for carefully executed research that explores the impact of instructional practices on learning outcomes. Discusses considerations relevant to selecting the outcome measures (including types of outcomes, longitudinal effects, and "real world" impact). Urges caution in designing such research to ensure its internal validity and external…

Field research was conducted to evaluate the workgroup meetings of an organization. The evaluation served to determine whether management's established objectives for the meetings were reached and to develop research strategies useful in examining individual communication activities. Two questionnaires (for supervisory/nonsupervisory personnel)…

Focusing on the concepts of scanning (gathering information about segments of the public, their reactions to the organization, and their opinions about issues important to the organization), decision making, and roles, a study examined the relationship between environmental scanning and the participation of public relations practitioners in…

Sixteen teaching centers, active in the Teachers' Centers Exchange, were interviewed once a week for 10 weeks to examine to what degree communication occurred between network participants without passing through the filter of the Teachers' Centers Exchange staff. Also investigated was the degree to which individuals interact because they have…