Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

In 1991, the New Jersey Board of Higher Education's College Outcomes Evaluation Program (COEP) was canceled due to lack of state funding. Despite the cancellation, 17 community colleges formed the New Jersey County College Project on General Education to develop goals, objectives, and assessment criteria for general education. The Project grounds…

The International Organization for Standardization (ISO) has created quality assurance guidelines that help technology trainers and educators manage and organize training programs. This article briefly outlines program design principles, emphasizing needs analysis and outcome evaluation, performance documentation, and process management. ISO 9000…

Six independent study projects are offered to students in an introductory psychology course at the University of Houston. The projects include a term paper, book critique, independent research project, audio and/or visual demonstration, research assistance to a faculty member, and a community service option. The most popular of these projects is…

THE MAIN SOCIETAL GOAL FOR ACADEMICALLY RETARDED INDIVIDUALS IS TO MAKE THEM HAPPY, SELF-ACCEPTING, PARTICIPATING PARENTS AND CITIZENS IN NONSKILLED OR SEMISKILLED VOCATIONAL FIELDS. TO FULFULL THIS OBJECTIVE, THE SCHOOL ASSUMES A MAJOR RESPONSIBILITY IN HELPING THE RETARDED CHILD TO DEVELOP PERSONAL ADJUSTMENT, SOCIAL ADEQUACY, A SENSE OF VALUES,…

Describes the use of audio-visual-tutorial methods in chemistry teaching which was reinforced by color slides, study guide, and laboratory experiments. Concludes the presence of satisfactory results when a minimum rate of progress was set out in advance. (CC)

Describes a matrix that can illustrate the educational relationship between a course's learning activities and learning objectives. Discusses the development of the matrix in the context of a first-year engineering design course, and gives alternative applications of the matrix, such as using it in course articulation and using it as part of the…

The purpose of this dissertation is to aid course designers by analyzing and evaluating the complex process involved in developing a course of study, testing the course, and attempting to publish it. In 1969-71, the author designed and tested a seventh grade literature program for above-average students which fits within the sequence of the…

This model was prepared for the purpose of assisting school district personnel in Ohio to develop graded courses of study. A course of study is mandated by Ohio law to ensure commonality and continuity in the educational programs available to students within all school districts. Through identification of skills and concepts teachers are…

The purpose of this study was to identify and analyze curriculum development policies and procedures used by the Army, Navy and Air Force to develop and/or to revise the subject matter for technical training courses. The scope of the study was confined to first term enlisted technical training, particularly in electronics and other technical…

The methods course presently in operation at Pennyslvania State University is organized around the achievement of performance criteria following a mastery learning model. Although conditions for demonstrating competency are specified by the instructors, students select the means for developing the competencies and follow their own schedule by…

THE INVESTIGATION AND DEVELOPMENT OF THE CLUSTER CONCEPT AS A PROGRAM IN VOCATIONAL EDUCATION AT THE SECONDARY SCHOOL LEVEL WERE REPORTED. THE "CLUSTER CONCEPT" PROGRAM IS AIMED AT THE DEVELOPMENT OF SKILLS AND UNDERSTANDINGS RELATED TO A NUMBER OF ALLIED FIELDS, AND WOULD PREPARE THE PERSON TO ENTER INTO A FAMILY OF OCCUPATIONS RATHER…

THIS COURSE OUTLINE ON METAL FORMING AND FABRICATION IS PART OF THE FINAL REPORT ON "CLUSTER CONCEPT" COURSES IN VOCATIONAL EDUCATION FOR SECONDARY EDUCATION (ED 010 301). EACH JOB ENTRY TASK WAS ANALYZED FOR HUMAN REQUIREMENTS (COMMUNICATION,MEASUREMENT, MATHEMATICS, SCIENCE, SKILLS, AND INFORMATION) NECESSARY TO PERFORMANCE OF THE…

The 6-week summer institute program provided 56 high achieving secondary school students with exposure to the social science disciplines. The major objectives of the training program were as follows: 1) to provide a combination of unique social experiences to high ability students which would be sufficiently challenging to motivate them toward…