Article presents thirty-two criteria for rating a school district public relations program. (GB)

The activities of National Institutes of Health personnel and peer reviewers in preparation for and during a visit to a proposed research project site are outlined. Steps for the requesting agency to take before, during, and after the visit, to present itself in the best possible light, are suggested. (Author/MSE)

Colleges and universities should critically review their publications periodically to save money and also as a way to present a more cohesive institutional identity. Ten recommendations are made for conducting a productive publications audit; they include choosing an evaluation method, selecting participants, making the experience pleasant, and…

The analysis presented in this paper is based on the premise that study of public relations from the perspective of a rhetorical theory yields useful insights about public relations. The first part of the paper develops a rationale for the study of the rhetoric of organizations, especially the rhetoric of corporations, and concludes by juxtaposing…

The design and findings of a communication audit conducted in the division of university relations at the State University of New York at Buffalo are discussed. (Author/SF)

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

The need to establish goals and objectives for public relations activities is discussed, followed by descriptions of several evaluation techniques for public relations programs. The continuous education of faculty regarding costs and logistics of publicity, and long-term continuity in the public relations effort are stressed as essential elements…

The objective of the final conference was to provide an opportunity for the 10 Associate institutions of National Project II to share what they had learned, both individually and as a consortium. Each institution had been chosen to participate in the project on the basis of an exemplary program for underprepared college students. This document…

This article summarizes the evaluation of a university-based summer music festival and academic program sponsored by a school of music and held in a semi-remote community (Starret) in the Colorado Rocky Mountains. Strategies employed by the evaluation team assessed public relations, faculty and student development, and cultural awareness. (TJH)

Techniques used at Tufts University to evaluate its achievement and goals for institutional development efforts before beginning a new program are outlined, including identifying and assessing competition, finding measures of support volume and importance to the institution, and comparing one's own institution with others in actual and potential…

The primary objective of the Vocational Education Evaluation Project (VEEP) is to develop a management information system for the planning and programing of vocational education. The work has been divided into a macro-system (primarily concerned with guidelines and systematic procedures at the State level) and a micro-system (emphasizing the…

Discusses the diversity of academic library users and the need for community awareness planning, and describes a program developed at Bowling Green State University libraries that evolved around a celebration of National Library Week. Topics discussed include free computer searches, displays and exhibits, publicity, read-a-thons, fundraising, and…

A method of designing and evaluating internship and cooperative education programs between colleges and industry is presented. The approach accomplishes college objectives of academic progress and positive community relations while allowing the student to develop skills and marketability. The principles presented have application to many…

In order to study library public relations practices in Idaho, a survey was mailed to all Idaho public library directors and branch librarians in 1992. The state received 88 responses to the 141 surveys mailed. Seventy-five percent of respondents reported a lack of public relations budget, and in 76 percent of the libraries, one staff member was…

Developed from a general "Self-Study and Evaluation Guide," this document is designed as an instrument for self study and evaluation of a sheltered workshop for the blind which operates as an independent agency rather than as part of a larger multiservice organization. In addition, the volume serves as a guide to an on-site review as part of the…