In this commentary, we examine Braverman's insights into the trade-offs between feasibility and rigor in evaluation measures and reject his assessment of the trade-off as a zero-sum game. We, argue that feasibility and policy salience are, like reliability and validity, intrinsic to the definition of a good measure. To reduce the tension between…

Nearly all private, government and non-governmental organizations that receive government funding to run social or health promotion programs in the United States are required to conduct program evaluations and to report findings to the funding agency. Reports are usually due at the end of a funding cycle and they may or may not have an influence…

The author, in her review of Frank Caro's article, "Leverage and Evaluation Effectiveness," finds several suggestions which may harm evaluation more than help it, and which are unlikely to be implemented. (Author/GK)

The literature on program evaluation contains numerous suggestions that evaluative information is frequently underutilized or inappropriately utilized by administrators. This paper reviews the literature on utilization with a view toward identifying workable strategies for optimizing appropriate use. Specific recommendations to evaluators include…

The author believes her ideas on evaluation reporting are old ideas in various fields including communication theory, advertising, social science, and learning theory. The human factor in reporting evaluation must be considered. Those being evaluated often feel threatened by the evaluation. Evaluators need to accept the behaviors of evaluation…

The evaluation literature suggests that evaluation studies may be underutilized by policy makers. This possibility has stimulated a good deal of evaluation use research. However, most of the research has not been theoretically grounded. This paper reviews the key propositions of communications theory and related previous research, as they are…

Three specific points are made about helping program managers improve their use of information: (1) program managers appear to be the easiest group for evaluators to work with to improve use; (2) realistically, these managers may be the most difficult group to help; and (3) several strategies exist that evaluators use to help program people…

The philosophical and psychological foundations of the resistance evaluators encounter when attempting to implement evaluation efforts are explored. Problems in the evaluative paradigm are presented, and suggested coping strategies are discussed. (Author/GK)

Evaluators vary in their propensity to make direct valuative judgments of program worth. The decision to include recommendations with a report or provide merely descriptive evaluation depends on individuals' perspectives concerning the nature of reality, truth and values, human agency, and informational utility. (SLD)

It has been two years since the Evaluation Research Society (ERS) published its Standards for Program Evaluation. The standards have influenced professional activities, such as panel discussions, and have been useful in training evaluators. However, the question arises as to whether the standards have been consulted by practicing evaluators or…

The comprehensive model for evaluating nursing education programs is described in terms of what is evaluated; who conducts the evaluation; and why it is conducted. A structure for further action and decision making is also presented. (GDC)

Case studies of educational program evaluations demonstrate that utilization of evaluative information occurs; however, its forms and the forces influencing utilization are complex. Naturalistic methods were used to study utilization. (See RIE: ED 174 666). (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single…

To better understand policy formation, evaluators should be aware of the perspectives from which legislators view evaluators. Illustrations of the impact of evaluation and research projects on policy are provided. (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single issue, $6.95.) (Author/GDC)

Ethical problems in program evaluation are increased when conflicting or incompatible models are applied concurrently. Three models are illustrated: an amelioration model, for a program's own decision makers; an accountability model, focusing on public data disclosure; and an advocacy model, designed to advance the program's interest. Case…

Good evaluation shares much with good teaching. What makes an evaluation useful can depend on qualities of teaching brought to the evaluator's role. (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single issue, $6.95.) (Author)