This booklet presents a step-by-step system for planning and carrying out an effective public communication campaign. In his discussion, the author concentrates on various planning processes rather than on the mechanics of writing, designing, photographing, or editing. However, while the booklet's emphasis is definitely on planning, many specific…

This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

This handbook was written to demonstrate the procedure for setting up and running a citizen advisory council for vocational education programs. Organized into seven sections, the handbook provides information on the background and purposes of an advisory council, procedures for establishing a council, council operations, the council role, public…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…

This manual provides guidelines and materials for librarians planning a summer reading program for children in North Carolina on the theme of outer space. An evaluation form to be returned to the State Library of North Carolina at the end of the summer is included. The introduction includes discussions of summer reading materials and programs;…

This guide contains materials for use in replicating a model day-long program designed to foster communication among local-level economic development groups, education, business and industry, and political systems. The model was implemented in 1983 in two regions of Indiana under the name Dialog Day. The first section of the manual describes the…

Designed for use by public participation coordinators in natural resources planning, this manual provides information to aid in the development of a coordinated planning strategy by defining reasonable program goals and following through by selecting appropriate means and methods. In a discussion of the orientation stages of public involvement…

This guide was developed from a perceived need to improve the procedures and standards used in managing adult education programs funded under the Adult Education Act. Based upon an analysis of materials used in managing adult education programs, the various standards and elements were synthesized into the eight major sections covered in this…

The document contains a six-page self-evaluation instrument by which teachers involved in career education programs can rate themselves on the degree to which they have promoted school/business/community cooperation in career education. The evaluation instrument is prefaced by a brief paper explaining the career education concept and the…

This guide has been developed to assist administrators and teacher-coordinators in New Jersey in planning and implementing cooperative home economics programs. The guide is organized in five sections that focus on the administration of a cooperative home economics program. The first section describes the program, providing information on the…

This handbook is designed to provide local school districts with a systematic approach to planning, developing, and implementing a comprehensive career development guidance program, based on the "National Career Development Guidelines" and locally identified student and community needs. Section 1 provides the program's philosophy,…

This handbook is designed to help Texas junior/community college administrators and instructor-coordinators of marketing and distributive education to plan, implement, operate, and expand mid-management programs. The handbook contains five sections. Following the introductory first section that reviews the purpose, history, philosophy, and…

Intended to serve primarily as a guideline, this manual presents an example of how one rural school system restructured its curriculum to integrate career education into the program. Based on flexibility and adaptation, it presents six areas for consideration: (1) the eight elements of career education; (2) the advantages and disadvantages of…

This report describes the benefits to vocational educators of involving volunteers in vocational programs and presents a model for planning and implementing a volunteer program. Outlined first are programmatic and nonprogrammatic approaches to designing volunteer programs. Next, in a discussion of the benefits of vocational volunteer programs, the…

This handbook was prepared to assist work experience program teachers, school administrators, and others involved in the operation of a work experience program to meet Florida program standards and county guidelines of the Dade County Public Schools. The first sections of the guide outline program goals, objectives, and minimum student…