The process of developing innovative mobile approaches to informal and formal learning is challenging, not least in needing to satisfy stakeholders with diverse interests in the technology, the pedagogy and the overall system. Some approaches to evaluation may focus on examining the nature and quality of learning that occurs, while other methods…

McGraw-Hill's behaviorally oriented multimedia sales training program uses pencil and paper exercises, tape recordings, and role-playing situations. Evaluation of the program indicates improved sales since 1972 when the program was introduced. (MW)

The utility of the pretraining of task-relevant cognitive skills within the context of experimental research methodology was investigated in this study. A criterion referenced pretraining multi-media product was developed and applied to support the initial phase of an experimental research effort in which several instructional methods for training…

For the thirty-fourth year, the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Jacksonville, FL. A limited quantity of these Proceedings were printed and sold in both hardcopy and electronic…