With constant changes taking place in the practice of public relations, evaluation and modification are requisite to maintaining a competitive degree program with competitive graduates. Whether a program is in the process of being developed or is being evaluated for certification or reaccreditation, it is critical to look to current and future…

The structure and purposes of college and university advisory committees are discussed. An advisory or visiting committee is a voluntary extralegal group of advisors and/or supporters that provide aid in various ways to an educational institution, professional school, department, or major academic division. Advisory committees may be elected by…

Examines several elements of developing a school career resource center: assessment of school's career development activities and materials; administrative support; plan of action; location; interest sections; information on education, careers, self-assessment, special interests; selecting and gathering materials; advisory committees; public…

Based on the premise that effective community relations planning must include an assessment of local needs, a response to these needs, evaluation of program effectiveness, and reports back to the public, this community relations plan for Michigan's Macomb Community College (MCC) recognizes and records ongoing activities and suggests appropriate…

This manual is a major revision of an administrator's manual concerning educational goals and objectives (ED 073 530). No major changes have been made in the original concept. The educational planning model is a long-range planning model involving community members, professional staff, and students in formulating educational goals. Phase 1…

Intended as a simple, economical method of needs assessment, this needs-assessment model presents four primary tasks: goal definition, program assessment, needs identification, and decision-making. Each step is explained in detail with sample instruments, sample preplans, education goals, and a questionnaire. The needs-assessment concept is…

This handbook suggests to parents ways to plan, develop, and implement an after school child care program. Following a description of the initial child care needs assessment in the community, guidance for deciding the appropriate program type and step-by-step administrative instructions for establishing the program as a business are given. The…

A model for evaluating the higher education programs offered at Army bases is described. Attention is focused not only on what off-campus staff can do to develop and maintain quality, but what can be done to demonstrate to outsiders the achievement of quality. It is suggested that the institution needs to have genuine concern for quality, a…

Public relations should be an effective two-way communications system between school and public and can be implemented in seven steps: plan the public relations program; identify school publics; assess present communications effectiveness; plan to involve students, staff, and community members; identify key message sending agents; develop and…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…

The first three steps to developing a program that is both effective and efficient are participant selection, recruitment, and assignment. They require thinking about the populations to be targeted, considering how to open the door to the population and how to get the population in the door, and determining the services that are needed. The Job…

This dissemination guide is intended to help schools develop school-community-based adult education programs. A six-step program to meet training and retraining needs and leisure time requirements is presented by the Cabot School District. The model's first step is designed to aid in the establishment of an advisory council to guide program…

Designed as a reference guide for continuing education planners, this manual provides basic information about the process of developing and delivering programs and courses. Material is organized to match job skills described in the systematic approach called DACUM--Designing a Curriculum--which reflects all skills required to be a continuing…

This resource manual is designed to assist both the beginning cooperative office education (COE) teacher-coordinator in developing a new COE program and the experienced teacher-coordinator in reviewing and upgrading established programs. It can also be used as a resource for administrators. Unit I defines goals, determines the need for a COE…

This handbook is designed to provide local school districts with a systematic approach to planning, developing, and implementing a comprehensive career development guidance program, based on the "National Career Development Guidelines" and locally identified student and community needs. Section 1 provides the program's philosophy,…