Relationships are key to the success of everything higher education hopes to accomplish, from recruiting the next class to retaining them, guiding them to graduation, creating successful alumni, and fostering satisfied donors. Creation of those relationships can be engaged and facilitated by the technology, communications tools, and ideas…

The purpose of this study was to revisit Coombs' suggestions for teaching the crisis communication course using service-learning as a framework. The author sought to assess the effectiveness of using this method in terms of the benefits to both students and the partnering organization and students' perceptions of whether they met the learning…

The key to evaluating government relations programs is to evaluate individual components separately. Some suggestions include: develop specific goals, evaluate relations developed in the contract- and grant-seeking process, assess the time frame for objectives, and recognize limits. (Author/MLW)

A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)

Ways to prove that college public relations offices are meeting their objectives are discussed. Understanding objectives and how the office can meet them focuses activities and helps make efficient use of staff. Seven evaluation methods are identified: production; message distribution; exposure; accuracy; audience awareness; attitude change; and…

Setting objectives and knowing how to evaluate results are important in public relations, to prevent counting news releases rather than assessing whether the target audience is reached. Suggestions include setting goals and priorities, researching audiences, focusing on communicating with key audiences, developing strategies, selecting…

Describes a procedure for evaluating public relations campaigns called the control construct evaluation procedure. Describes its use in measuring two countywide information campaigns in a large metropolitan area. Notes that it is easy to design, can be conducted inexpensively with few resources, and is understood and accepted by management. (SR)

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

This report focuses on a December 1988 to December 1989 evaluation of the structures, processes, and outcomes of 15 primarily volunteer tutor-based literacy programs. It addresses the effectiveness of the Saskatchewan Literacy Campaign in increasing tutor and learner enrollments in the programs. Chapter 1 provides background and definitions.…

The objective of the final conference was to provide an opportunity for the 10 Associate institutions of National Project II to share what they had learned, both individually and as a consortium. Each institution had been chosen to participate in the project on the basis of an exemplary program for underprepared college students. This document…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

Follow Through Resource Centers are a nationwide system designated to assist local school districts in improving their educational programs through adoption of exemplary educational programs at a fraction of the original development cost. Resource personnel develop materials for dissemination. Materials are presented in awareness sessions with the…

College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…

Outlines the practical marketing strategies used to implement Project Career REACH, a career development program for high school freshmen. Marketing basics for guidance programs are discussed, including mission analysis, market analysis, resource analysis, strategic planning, and evaluation. (TE)

Public relations should be an effective two-way communications system between school and public and can be implemented in seven steps: plan the public relations program; identify school publics; assess present communications effectiveness; plan to involve students, staff, and community members; identify key message sending agents; develop and…