THE FRAMES OF REFERENCE FROM WHICH THE EXPERIMENTAL DESIGNS WERE DISCUSSED WERE--(1) THE PRODUCER (AND HIS SITUATION) IN THE STATION AND (2) THE VIEWER (AND HIS PERCEPTION) OF EDUCATIONAL TELEVISION PROGRAM (ETV) STRUCTURE. ETV PROGRAM STRUCTURE, PROGRAM ORIGINATORS, AND THE DECISION-MAKING PROCESS WERE STUDIED TO DETERMINE THE INFLUENCE OF…

SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC…

THE FOUR MAJOR EFFORTS OF THE OREGON EDUCATIONAL TELEVISION PROJECT WERE SUMMARIZED. THE REPORT (1) RECOUNTED THE HISTORY OF THE RESEARCH EFFORT, (2) SUMMARIZED THE SECONDARY SCHOLARLY PRODUCTS OF THE PROJECT, (3) ABSTRACTED RELATED PRELIMINARY REPORTS, AND (4) PROVIDED GENERALIZATIONS BASED ON DATA COLLECTED DURING THE COURSE OF THE STUDY…

The Georgia Television Evaluation Project was designed to provide: a model to evaluate the production and effectiveness of an ETV series, a model for the development of instruments and data-gathering procedures, statistical designs for analyzing and interpreting data, a field test of all prototype instruments and data-gathering procedures, a model…