Argues that even for purposes of applied decision making, reliance upon criterion validity -- the degree to which measures correlate with specific criteria -- or content coverage is not enough, that the meaning of the measure must also be analyzed in order to evaluate responsibly the possible consequences of the proposed use, it is stated.…

Three distinctions are usually made between norm- and criterion-referenced measures. They are: (1) their measurement forms, that is, student performance in relation to the performance of other students or with respect to some specific criterion; (2) general or specific kinds of objectives in which the measures are founded; and (3) their modes of…

Proposes that objective-referenced tests replace norm-referenced tests as a vehicle for program evaluation. Describes a methodology, based on latent trait theory, for joining norm-referenced and objective-referenced testing in a customized testing program. (TE)

The focus of educational measurement in higher education in the 1980's is discussed: (1) better evaluation of student achievement; (2) improved communication of measurement results to various audiences; (3) evaluation of undergraduate educational programs; and (4) systematic assessment of the educational needs of college-bound students. In…