The Teacher Incentive Allotment (TIA) was originally designed to attract the "best and brightest" into the teaching profession, particularly those who might otherwise have pursued more lucrative career paths. However, the role that Educator Preparation Programs (EPPs) play in communicating the opportunities offered by TIA to preservice teachers is not well understood. EPPs are a key influence on recruitment efforts and can shape preservice teachers' awareness and perceptions of TIA as a recruitment tool. Unfortunately, many EPPs do not consistently include TIA in their curriculum or advising strategies, leaving a significant gap in communication. This policy brief presents insights from a survey conducted in 2024 with Texas EPPs to assess how they present TIA to preservice teachers. The results of the survey reveal a lack of awareness about TIA among preservice teachers, with most EPPs neither incorporating TIA into their formal curriculum nor explicitly promoting it as a recruitment incentive. Furthermore, there is limited understanding among preservice teachers about how TIA could impact their career decisions.