This toolkit offers guidance on how to implement efficient, engaging, and effective enhanced outreach to students. It includes both messaging strategies and ways to analyze the results of outreach messaging to determine what is working and what is not. The guidance in this toolkit explains how to craft messages and analyze engagement data to identify and fill in gaps in engagement and resource uptake. This process will help refine a strategy for reaching more students and ensuring they have access to essential needs and support services, which ultimately supports their academic success.