This booklet presents a step-by-step system for planning and carrying out an effective public communication campaign. In his discussion, the author concentrates on various planning processes rather than on the mechanics of writing, designing, photographing, or editing. However, while the booklet's emphasis is definitely on planning, many specific…

This booklet is one of five related publications that delineate the program developed by the District of Columbia Public Schools for fulfilling the district's educational mission. The heart of this effort is the design and implementation of a districtwide competency-based curriculum for the prekindergarten level through grade 12, plus the…

The community development program, initiated in 1952, failed, in the author's opinion, because no sustained attempt was made to involve the people in the development process. Discussed are: program objectives, implementation, administrative structure, an evaluation of 15 program aspects, a community development strategy, and the failure of the…

Procedures for setting and monitoring program goals are discussed, using a drug treatment project as an example. Implementation steps include goal setting, checking for consistency, monitoring, and providing feedback. The advantages and limitations of this goal-oriented approach are described. Available from: Pergamon Press, Maxwell House,…

Described and advocated is the discrepancy approach to needs assessment as an important step in making residential schools accountable for handicapped students. (Author/CL)

Describes a program in which line managers were taught in a reasonable amount of time how to conduct management training programs for other managers. (EM)

With recognition of each other's expertise and authority, educators and visiting nurse association personnel worked together in developing new record-keeping systems. (Editor)

Children with asthma were selected as a target group for a school-based health education program jointly planned and conducted by health and educational personnel in order to (1) address identified health needs of children and (2) evaluate the effectiveness of problem-specific health courses. (MJB)

When youngsters in a Massachusetts Upward Bound program became disciplinary problems instead of learners, it appeared that the program more than the youngsters needed correcting. (Editor)

Article stresses the importance of developing inservice programs at the local school level to better meet the needs of the individual school and personnel involved. (RW)

Defines a process that will enable counselors to design their own guidance activities relevant to the special needs of various student populations. Six steps are suggested: experiencing, publishing, processing, generalizing, developing, and applying. (ABB)

The authors state that vocational education recruitment efforts for the future must include institutional evaluation and use strengths to the school's advantage. They suggest creating an enrollment management task force that can aim a school's programs toward greater benefits for students and the community. (Author/CH)

The Expanded Food and Nutrition Education Program (EFNEP) trains paraprofessional aides to help low-income homemakers in their communities to improve their families' diets through personal instruction in selecting/preparing nutritious foods. Reports on the development and evaluation of a nutrition education program for EFNEP using audiocassettes…

Guidelines for managing fund-raising programs are presented including: recognize variability of costs, understand salaries as major cost, compare institution only with its peers, manage volunteers well, allocate enough resources for the long-range development of young alumni and planned giving, pursue endowment gifts, etc. (MLW)