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Marketing, Information, and Parental Choice: A Comparative Case Study of Third-Party, Federally Funded Out-of-School-Time Services
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Stewart, Molly S.; Good, Annalee G. – Peabody Journal of Education, 2016
Information and promotional marketing play central but complex roles in market-based educational programs. This in-depth qualitative study examines these complexities using the case of Supplemental Educational Services, a parental choice program providing federally funded tutoring to low-income students in K-12 public schools. Examining the…
Descriptors: Case Studies, Comparative Analysis, Public Schools, Focus Groups