Integrates literature that addresses implementation approaches and phases with media selection research to provide a descriptive framework for understanding and predicting media use during planned change implementation. Concludes by synthesizing the findings that emerge from the integration of these bodies of literature and describing implications…

Discusses a case study involving organizational change and its effect on employees. Presents three responses to the case study: "Paradox of Ordering Change: I Insist That We Work as a Team" (Paaige K. Turner); "Managing Change Is Managing Meaning" (Greg Hearn and Abraham Ninan); and "The Psychodynamics of an Organizational Change Initiative"…

Examines implementers' use of channels to disseminate information to and solicit input from staff members during planned change. Assesses how communication was differently directed to paid and volunteer staff and the degree to which channel use is predictive of implementers' assessments of success of change efforts. Discusses potential…