This is the third installment in a four-part series that follows the exploits of Gene, a well-established CIO of a sizable IT organization at a top-100 university. Gene has been working with his team to regain the trust of the campus through Project Rescue, a 30-day turnaround plan focused on demonstrating IT's value. Project Rescue has two…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

Demonstrates how to develop, implement, and manage an institutional Web site, based on a project administered by the Ottawa General Hospital (OGH) library staff. Emphasizes that planning and organization are the most important skills needed to develop a Web site. A table outlines the OGH Web Site Work Plan. (AEF)