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Williams, Roger L. – Currents, 1992
A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…
Descriptors: Costs, Fund Raising, Geographic Distribution, Goal Orientation
Shannon, Donna M. – School Library Media Quarterly, 1996
Describes how participants interpret the process of implementing flexible access library programs in elementary school settings and how these programs evolve over time. Topics include educational change and reform, communication and public relations, support, adequate resources, professional development, and school climate. (Author/LRW)
Descriptors: Communication (Thought Transfer), Educational Change, Elementary Education, Flexible Scheduling
Wright, Jan – 1997
This booklet, which is addressed to school administrators, examines the principles of service learning as a way of teaching rather than just another program and explains how administrators can customize service learning to the unique characteristics of their own schools and communities. The booklet begins by defining service learning as a delivery…
Descriptors: Administrator Guides, Citizenship Education, Community Involvement, Curriculum Development