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Lukosius, Vaidas; Festervand, Troy A. – American Journal of Business Education, 2013
The number of American students studying abroad increases every year. That might suggest that recruiting students to participate in such an educational opportunity would present little difficulty. On the contrary, as domestic student participation in such programs has risen, so has the number of competing programs. Thus, the viability of any study…
Descriptors: Marketing, Study Abroad, Student Recruitment, Educational Finance
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Mohrweis, Lawrence C.; Pitt, Kay C. – American Journal of Business Education, 2010
This paper explores the issue of whether assimilation time has any bearing on the performance of students. Assimilation time is defined as the number of times during the week that a class meets. This study examined whether students would perform better in a 50-minute class that met three days a week versus a 75-minute class that met just two days…
Descriptors: Scheduling, Time Factors (Learning), Program Length, Academic Achievement
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Rydzewski, Danielle N.; Eastman, Jacqueline K.; Bocchi, Joseph – American Journal of Business Education, 2010
This study examines characteristics important to online MBA students and alumni. The study looks at what characteristics are important in an online MBA Program and if the level of importance of these characteristics varies by demographic variables. The study focuses on availability, program quality, program length, cost, and courses in the…
Descriptors: Business Administration Education, Masters Programs, Online Courses, Student Attitudes
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Petit, Francis – American Journal of Business Education, 2009
The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented…
Descriptors: Case Studies, Educational Change, Change Strategies, Curriculum Development