NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 4 results Save | Export
The Development and Marketing of Business Seminars by Universities: Participant Format Preferences.
Peer reviewed Peer reviewed
Gorchels, Linda; And Others – Journal of Marketing for Higher Education, 1996
A survey of 1,267 executives, mid-level managers, and supervisors in a wide variety of industries found strong shared preferences about the length, size, and format of professional seminars, and also revealed some differences in preference according to managerial level. Implications for design and marketing of seminars to the business community…
Descriptors: Administrator Attitudes, Business Administration Education, Class Size, Higher Education
Conjoint Analysis: A Tool for Designing Degree Programs.
Peer reviewed Peer reviewed
Martin, John; Moore, Thomas E. – Journal of Marketing for Higher Education, 1993
Conjoint analysis, commonly used in product development, was used to determine the graduate education needs and program preferences of business administration graduates. Results suggest an accelerated and abbreviated Master's in Business Administration would be preferred to an master's degree, without detracting from existing programs or being…
Descriptors: Acceleration (Education), Business Administration Education, College Curriculum, Educational Needs
The MBA: Is the UK Version Better?
Peer reviewed Peer reviewed
Weymes, Ed – Journal of Marketing for Higher Education, 1996
A study compared content of Master's in Business Administration (MBA) curricula of 24 American institutions and 23 British institutions. Factors analyzed included program length and structure, class size, required core classes, academic course content, and program uniqueness. While British and American programs were similar, American programs…
Descriptors: Business Administration Education, Class Size, College Administration, Comparative Education
Doctoral Programs: What Factors Attract Students.
Peer reviewed Peer reviewed
Webb, Marion Stanton; And Others – Journal of Marketing for Higher Education, 1996
A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…
Descriptors: Accreditation (Institutions), Business Administration Education, College Administration, College Applicants