Graduate student enrollment has become more important than ever to overall enrollment growth. But there are also more institutions and programs than ever vying for a finite number of graduate students. How can institutions compete more effectively for these prospective students? The survey of more than 1,500 prospective graduate students that…

The overarching assumption within popular approaches to global learning is that it takes place either in classrooms at home or in the case of study abroad, in experiential learning environments overseas. Policies and programs are carefully crafted to respond to particular institutional goals and objectives towards internationalization. These…

The number of American students studying abroad increases every year. That might suggest that recruiting students to participate in such an educational opportunity would present little difficulty. On the contrary, as domestic student participation in such programs has risen, so has the number of competing programs. Thus, the viability of any study…

Recent years have seen a proliferation of short-term study abroad opportunities. Although they are both supplementing and replacing semester-long study abroad programs, research has focused primarily on semester (long-term) programs. We draw on the theory of planned behavior (TPB) to explore factors that predict why students choose long-term and…

This research was designed to expand the applications of Psychological Distance (PD) Theory by studying the effects of time on the importance of criteria used to evaluate institutions of higher learning. It is intended to help administrators market more effectively by determining how future intentions (to go back to school someday) transition into…

A survey of 1,267 executives, mid-level managers, and supervisors in a wide variety of industries found strong shared preferences about the length, size, and format of professional seminars, and also revealed some differences in preference according to managerial level. Implications for design and marketing of seminars to the business community…

Conjoint analysis, commonly used in product development, was used to determine the graduate education needs and program preferences of business administration graduates. Results suggest an accelerated and abbreviated Master's in Business Administration would be preferred to an master's degree, without detracting from existing programs or being…

DeVry Inc., one of the nation's largest for-profit postsecondary education systems, has been aggressive and successful, expanding to 13 technical institutes in the United States and Canada. The company specializes in providing high-school graduates seeking technical jobs and older workers needing additional training with no-frills, skills-based…

Colleges and universities are attracting and retaining a significant adult market partly by scheduling classes to conform to adult life-styles, including lengthening the academic day, week, and year; altering the timing patterns, sequencing, and distribution of courses; and offering courses at a variety of locations. (MSE)

A study compared content of Master's in Business Administration (MBA) curricula of 24 American institutions and 23 British institutions. Factors analyzed included program length and structure, class size, required core classes, academic course content, and program uniqueness. While British and American programs were similar, American programs…

Recent program planning literature involving adult education has attempted to draw upon techniques from marketing management. Most of the literature has, however, not explored the relationship between adult education program decision needs and fundamental marketing concepts. Adult educators and marketing managers are conducting similar daily…

Volume II of this study reports two nationwide surveys of distributive education teacher-coordinators: (1) survey of time and place for teaching distributive education topics and (2) survey of added training needed by the teacher-coordinator. From the population of both the high schools and the community colleges, a systematic random sample of…

Two surveys were made to find out (1) What personal characteristics, knowledge, and skills are needed for competency in distribution-type jobs, (2) How much classroom time these topics need, and (3) Where they should be taught. One survey consisted of personal interviews with businessmen to determine the knowledge, skills, and personal…

A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…

A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business…