Intended for use by practitioners in the private and public sectors as well as by students, this book emphasizes writing techniques for internal and external proposals. The book stresses the competitive nature of proposals, the need to improve writing skills, the need for audience analysis, and the need to understand how presentation affects…

Suggesting that the need for creative thinking, creative problem solving, and creative presentations binds the components of the field of communication (journalism, advertising, and public relations), this book presents a guide to proposal thinking and proposal writing for anyone in the field of communication. The book helps readers evaluate,…