Analyzes the transfer of "Sesame Street" to Brazil and Mexico. Explains how the short-run success and long-run failure of the transfer can be found in the nature of the supplier-receiver relationships and in the emphasis on product transfer rather than process modification and adjustment. (PD)

The first section of these conference proceedings consists of a position paper on the use of satellites for educational television (ETV) in developing countries. It outlines the nature of the educational crisis facing developing countries, offers a theory of ETV, reviews some of its prospects and problems, discusses the relevance of other…