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Myrick, Howard A.; Keegan, Carol – 1981
A field test was conducted to examine the efficiency of a paper-and-pencil television diary for collecting viewer evaluations of public and commerical television programs. Six hundred individuals in Boston, Massachusetts, kept qualitative viewing diaries for one week. The results indicated high and enthusiastic cooperation by the total sample. The…
Descriptors: Adults, Evaluation Methods, Field Tests, Predictive Validity
Download full textKatzman, Natan – 1975
As part of a program of statistical reports on public broadcasting, a survey requested 147 public broadcasting stations to supply information about their operations during one week in 1974. Data were collected about instructional television services, "Sesame Street,""The Electric Company," general and news programing, any…
Descriptors: Educational Television, Media Research, Program Effectiveness, Program Evaluation
Rust, Langbourne W. – 1971
Fourteen second and third grade children viewed "The Electric Company" television series pilot shows while color slides flashed on a nearby screen competed for their attention. The children's visual attention was monitored and recorded. Bits from the shows were then ranked according to percentage of attention they received, and the…
Descriptors: Animation, Attention, Audiences, Childhood Interests
