This paper, representing the first part of a multifaceted study designed to examine the communicative role of a two-way talk radio station, provides a demographic profile of listeners during a one-week period. Data was collected in Salt Lake City during the spring of 1975. Each broadcast day was tape recorded from the beginning talk show until the…

Identifies the significance of the long-running debate among religious broadcasting professionals and religion practitioners regarding the size of the audience for religious television. (MS)

This paper uses symbolic convergence theory and evoked recall or resonance theory in an attempt to explain the phenomenon of "A Prairie Home Companion"--a weekly live radio program broadcast by Minnesota Public Radio featuring music and the "news" from fictional Lake Wobegon as related by Garrison Keillor, the show's…

Fourteen statements relating to the surveillance, diversion, and social interaction uses of media were drawn from a review of uses and gratification research and applied to the viewing of local and national early evening news and nighttime local news television programs. A telephone survey of 543 adults elicited information concerning demographics…

Discusses two strategies for achieving public radio's share of the audience--block and format programming. A rationale for choosing either of these alternatives, limitations on program options, and format principles are examined. (RAO)

Concludes that the answer to the question of whether viewers restructure their lives to accommodate television or whether television is made to fit into the existing structure of their lives is functionally related to the programing and the time period involved. (FL)

Cites figures that indicate that the basic global flow of television programing is among eight rich countries and contends that these statistics also reflect those countries which have the most receivers and the largest audience population. (MH)

To examine the rhetorical vision of nuclear war presented in the television show "The Day After," it is necessary to consider (1) the motives of those involved in producing the film, (2) the debate over the film that preceded its presentation, (3) the effect of the film's message, and (4) how the film's rhetorical structure contributed…

To determine whether the structure of religious programs helps develop ethos (the image held of a communicator at a given time by a receiver) in terms of character, intelligence, goodwill, and charisma, an analysis was made of four religious programs: "The PTL Club", "The 700 Club", "Jimmy Swaggart," and "The…

This paper, the first in a series exploring future options for public policy in the communications and information arenas, argues that there is a continuing role for public policy in the electronic media marketplace. It contends that the role of television in our society is too important for it to be regarded as just another business, and the…

Discusses the relative absence of Black and Jewish characters in television programs. Charges that the networks' fear of presenting Jews and Blacks as realistic characters in realistic situations arises from the mistaken notion that the viewing public is uneducated, myopic, and easily bewildered. (GC)

Residents in a southern California city were surveyed by telephone about their attitudes toward the telecast of the motion picture "Academy Awards" presentations. Of the 141 respondents, 71 had not watched the telecast, 42 had watched some of the broadcast, and 28 had watched all of it. Less than one third of the survey questions were specifically…

Investigates the demographic characteristics of the audiences that indicate a preference for programs in one of these six public radio formats: top forty, beautiful music, middle of the road, live progressive rock, automated rock, and all news. Multiple discriminate analysis is used to weight the potency of various demographic indices. (JVP)

Illustrates the difficulties viewers have distinguishing between the various levels of television reality: partial reality, fictionalized reality, docudramas, adaptations, and teleplays. (HTH)