Reports that prime time network television programing has more than three drinking incidents per hour, with hard liquor the drink of choice. (FL)

Indicates that prime-time television presents a remarkably consistent portrayal of the world across program genres and that it offers few scheduling alternatives to avoiding violence-laden adventure programs. Finds that the average viewer has little opportunity to exercise any kind of choice in viewing. (JD)

Data analysis from television-viewing surveys suggests that people are not "glued to the box." Rather, the level of repeat-viewing of television--about 60 percent--suggests that television fills the gap between other activities and that the reason people watch television is that they have "so much time to kill." (PD)

A study was conducted to establish a baseline of facts concerning the extent, nature, and social functions of the drinking of alcoholic beverages as depicted on prime time network television programing. A content analysis was undertaken of a random sample of programs drawn from the three major networks over a period of 14 evenings. The primary…

A study was conducted concerning television program decision-making based on a theory of human information processing. Twenty-eight programers from 13 markets completed experimental simulations of television programing decisions. Important steps in the procedure were determined to be evaluation, search for alternatives, and selection of…

This 2-wave panel survey of young people was conducted to explore the relationship between attitudes and viewing over time, examining aggressiveness and viewing of programs portraying physical and verbal aggression. Questionnaires were administered to 227 children in the fourth, sixth, and eighth grades in 1976 and again one year later. The…

In research reported in this paper, an attempt was made to isolate arousal components due to the "form" of a television program from arousal components due to the "content" of the program. The following hypotheses were formulated: (1) emotional arousal will take place in programing segments depicting violent acts, (2) arousal due to the cognitive…

The objective of this study was to compare an information processing based measure of television program form to a measure of form based on the perception of the organization of program production elements. Three hypotheses were set up to test the presumption that the two program measures are related to the same underlying dimension: show scores…

Explores the argument that television exemplifies the production and reflection of surplus value and that watching, as an activity, reflects the organization of human labor in the economy as a whole. Develops the basis for a materialist theory of the advertising-supported media industries in advanced industrial societies. (JD)

Contained in this report are the results of a telephone survey conducted among 961 households in the television market for Bowling Green, Ohio. The purpose of the survey was to determine the characteristics of the viewing audience for WBGU. WBGU--owned by Bowling Green State University--became the public television station for a 19-county area in…

A time lapse camera loaded with Super 8 film was employed to photographically record the area in front of a conventional television receiver in selected homes. The camera took one picture each minute for three days, including in the same frame the face of the television receiver. Family members kept a conventional viewing diary of their viewing…

This study investigates pro-social and anti-social behaviors portrayed on prime time and Saturday morning television during the 1975-76 season. An initial review of relevant research in this behavioral area is followed by a description of the basic content categories for pro-social and anti-social behaviors, motives and consequences of these…

A survey of 549 college students investigated the size and motivation of the campus audience for soap operas. About half the student population (40% of the women and 10% of the men) claimed to watch the daytime serials. Most of the women viewing the soap operas watched two or three serials per week, with 83.3% following at least two regularly, and…

Contained in this report are the results of a telephone survey conducted among households in the metropolitan television market for Boston, Massachusetts. The purpose of the survey was to determine the nature of the Boston television market and the role of WGBH. A random sample of 4157 respondents was obtained. Among the conclusions were that as…

This study examines the characteristics of the KTEH viewing community. KTEH is an educational television station serving the San Diego area. Eleven paid interviewers dialed 1582 telephone numbers selected randomly from the telephone books for metropolitan San Diego to obtain the data. It was concluded that the relatively low public awareness of…