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Peer reviewedBarwise, T. P.; And Others – Journal of Communication, 1982
Data analysis from television-viewing surveys suggests that people are not "glued to the box." Rather, the level of repeat-viewing of television--about 60 percent--suggests that television fills the gap between other activities and that the reason people watch television is that they have "so much time to kill." (PD)
Descriptors: Activities, Audiences, Behavior Patterns, Leisure Time
Download full textMohr, Phillip J. – 1977
Television viewing habits, program preferences, and parental guidance at 5,167 randomly selected urban/rural Kansas children in grades 4-9 were studied. Data collected by the administration of structured questionnaires to the children in 254 classrooms and separate questionnaires completed by 4,882 of the childrens' parents indicated that: (1) the…
Descriptors: Age Differences, Behavior Patterns, Children, Commercial Television
Matabane, Paula W.; Gandy, Oscar H., Jr. – 1987
A study investigated the viewing behavior of a sample of public television supporters, specifically examining the relationship of their social characteristics to viewing and to knowledge about Africa as presented in the series "The Africans." Subjects, 120 District of Columbia adults drawn from the membership lists of a local public TV…
Descriptors: Audience Analysis, Behavior Patterns, Cultural Differences, Documentaries
