A study was conducted to assess the dimensions of a National Public Radio (NPR) audience's interests in programing, and how these interests define subaudience groups. Telephone surveys were conducted with 276 persons who were over 18 years of age and who usually listened to the local university operated NPR station at least one day per week. The…

Three studies were conducted to replicate and extend research on advertisements for children on Saturday morning television, and during children's programs at other times. Resarch focused on amount and frequency of advertisements, as well as the types of products advertised. Study 1 concerned the Saturday morning time period, when children…

Major differences in results obtained from three audience measurement methodologies (telephone coincidental, multi-media diaries, and personal interviews with roster recalls) confirm the need for a new methodology or technique by advertisers and their agencies. (RL)

To examine the ways in which aspects of foreign news content are linked together, an analysis was performed on the data collected during a content analysis of foreign news in major national daily newspapers and broadcast news programs over 12 days. The analysis included the identification of (1) up to four topics from an all-inclusive descriptive…

Concludes that, although both Blacks and Mexican Americans were generally negative in their evaluations of media portrayals of their ethnic groups, Blacks were more critical than Mexican Americans. (GT)

During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…