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Download full textCarey, John – 1984
This basic, entry-level guidebook introduces public broadcasters to videotext or teletext technology and the range of services it can provide. Following an explanation of basic terms and a review of the early history of videotext, a summary of research findings from commercial and public trials of teletext addresses such topics as consumer…
Descriptors: Broadcast Industry, Federal Regulation, Media Research, Planning
Rowland, Willard D., Jr. – Public Telecommunications Review, 1979
Offers an analysis of the interaction between research and programing in public radio and television licensees, examining the impact of ascertainment and research procedures on public station program planning and evaluation. It is suggested that even without regulations, most stations would continue with some form of ascertainment and research.…
Descriptors: Community Responsibility, Federal Regulation, Media Research, Program Development
Corporation for Public Broadcasting, Washington, DC. – 1983
This two-volume report of a planning study conducted for the Corporation for Public Broadcasting presents an assessment of the opportunities and risks associated with public broadcasting's involvement in teletext and videotext. Volume 1 contains a strategic assessment that offers analysis, recommendations, and conclusions regarding the market for…
Descriptors: Broadcast Industry, Marketing, Media Research, Planning
Audience Analysis of a Special Format Radio Station. A Management Tool for Public Radio Programming.
Agostino, Donald E.; And Others – 1975
A study was conducted at Indiana University's WFIU-FM, a student operated training radio station; two measuring methods were utilized: (1) a listening diary, and (2) an audience-programer. This study attempted to accurately survey the listening habits and programing preference of listeners and nonlisteners and also to develop, test, and evaluate…
Descriptors: Audiences, Communications, Educational Radio, Higher Education
Ramirez, Amelie G.; And Others – 1983
Because of the higher-than-average risk of hypertension, obesity, and diabetes among Hispanics, researchers selected these three health problems as the focus of a "radio novela" intended to increase the health knowledge and awareness of a Hispanic target audience and to stimulate their response to the problems. The replicable health…
Descriptors: Behavior Change, Cardiovascular System, Diabetes, Females
PDF pending restorationRamirez, Amelie G. – 1979
As a result of a survey of 2,322 Houston adults, a nine-phase methodology was used to design a program of public education about cardiovascular disease (CVD). Survey results indicated that Mexican Americans were significantly less knowledgeable than Anglos concerning the impact, nature, and control of CVD. Many Mexican Americans could not…
Descriptors: Anglo Americans, Behavior Change, Cardiovascular System, Community Programs
