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Salomon, Gavriel; And Others – 1972
The results of a field study, a controlled experiment, and clinical observations on the educational effects of "Sesame Street" on Israeli children are summarized in this report. An overview section presents the general format and major findings, the next section describes the background setting of the studies, a method section covers the…
Descriptors: Children, Educational Research, Educational Television, Program Evaluation
Seaver, Judith W.; Weber, Stephen J. – 1979
Designed to serve as a resource book to aid decision making by Corporation for Public Broadcasting (CPB) staff and advisory panels, this report consists of a review and analysis of the current state of children's television programming. Major sections of the report are devoted to describing and analyzing children's television programming in the…
Descriptors: Childrens Television, Educational Television, Information Needs, Program Evaluation
Katzman, Natan – 1975
As part of a program of statistical reports on public broadcasting, a survey requested 147 public broadcasting stations to supply information about their operations during one week in 1974. Data were collected about instructional television services, "Sesame Street,""The Electric Company," general and news programing, any…
Descriptors: Educational Television, Media Research, Program Effectiveness, Program Evaluation
Ksobiech, Kenneth J.; And Others – 1975
In cooperation with the Indiana University Department of Telecommunications, the Video Access Center (VAC) in Columbus, Indiana has undertaken a two phase evaluation of its activities. The first phase, done in 1974, was designed to (1) compare VAC to other public access centers throughout the country, (2) determine the size and demographic…
Descriptors: Attitudes, Cable Television, Citizen Participation, Demography

Yamamoto, Toru – Journal of Communication, 1976
Suggests that Japanese children's lack of exposure to spoken English poses critical problems in their comprehension of the program content of Sesame Street. Concludes that these problems are responsible for Sesame Street being treated mainly as an English study program for older students rather than as an educational program for young children.…
Descriptors: Educational Television, Japanese, Preschool Children, Program Evaluation
Marshall, Wes; And Others – 1974
The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA…
Descriptors: Audiences, Ethnic Groups, Mexican Americans, Minority Groups
Mielke, Keith W.; Swinehart, James W. – 1976
"Feeling Good" is the first television series for adults produced by the Children's Television Workshop, aired in prime time during 1974-1975 by the Public Broadcasting Service. The series attempted to reach the general public and motivate them to practice health maintenance behaviors. Various presentation formats were used. It was…
Descriptors: Adult Programs, Behavior Change, Evaluation Methods, Health Education
Reeves, Barbara Frengel – 1971
Observation of 6 small groups of children viewing Sesame Street for 14 consecutive days allowed researchers to do more than analyze reactions to individual program segments. It was possible to compare programs as a whole and to see how individual film segments fared when viewed in different program contexts. A high degree of consistency was…
Descriptors: Arousal Patterns, Attention, Audiences, Comparative Analysis
Gerbner, George; And Others – 1977
Trends in violence in television drama were measured from 1967 to 1976. In 1976, 89.1 percent of programming contained violent episodes, as opposed to 78.4 percent in 1975. The increase in violence was not due to changes in context of dramatic programming. The National Broadcasting Company (NBC) contained the most violence overall in children's…
Descriptors: Broadcast Industry, Measurement, National Surveys, Program Evaluation
Mielke, Keith W.; Swinehart, James W. – 1976
This report provides an overview of the development and evaluation of an experimental television series for adult viewers on health care. The series was produced by the Children's Television Workshop and aired in prime time during 1974-1975 by the Public Broadcasting Service. The report synthesizes results of complementary impact studies conducted…
Descriptors: Adult Programs, Behavior Change, Evaluation Methods, Health Education

Mayo, John K.; And Others – Communication Research: An International Quarterly, 1984
Analyzes the transfer of "Sesame Street" to Brazil and Mexico. Explains how the short-run success and long-run failure of the transfer can be found in the nature of the supplier-receiver relationships and in the emphasis on product transfer rather than process modification and adjustment. (PD)
Descriptors: Childrens Television, Educational Television, Formative Evaluation, Marketing
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research. – 1981
A five-study evaluation assessed the appeal of Over Easy to its target group and its effectiveness in meeting stated objectives. Aimed at viewers over the age of 55, the daily, half-hour magazine-format program produced by KQED-TV San Francisco, is intended to inform them, encourage positive attitudes about aging, and encourage interaction among…
Descriptors: Aging Education, Mass Media Effects, Middle Aged Adults, Older Adults
O'Bryan, K. G. – 1974
A study of 64 Canadian 7-12-year-olds and of adults who might influence their television viewing habits was made to measure the receptivity and acceptability of "Monkey Bars," a children's television program created as an alternative for Saturday morning viewing. A 50-minute composite tape of program segments was shown, after which…
Descriptors: Attention, Childhood Attitudes, Children, Comprehension
Dorr, Aimee; And Others – 1981
Reported in this document are findings from an evaluation of three kinds of prosocial children's programming broadcasted by the NBC network during the 1980-81 season. The prosocial programmings evaluated were "Drawing Power,""Play Alongs," and "How to Watch TV". The primary goals of the study, as stated by NBC, were…
Descriptors: Age Differences, Childhood Attitudes, Children, Childrens Television
Children's Television Workshop, New York, NY. – 1973
The findings of a 1973 study covering the performance of Sesame Street and The Electric Company in ghetto communities are reported briefly. The steps taken to repeat the methodology of earlier Sesame Street studies are described. Data are given on: penetration of Sesame Street among preschool children in Bedford Stuyvesant, East Harlem, Chicago,…
Descriptors: Comparative Analysis, Disadvantaged, Disadvantaged Youth, Educational Television