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| Audiences | 1 |
| Communication (Thought… | 1 |
| Programing (Broadcast) | 1 |
| Racial Differences | 1 |
| Racial Integration | 1 |
| Role Perception | 1 |
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| Television Research | 1 |
| Television Viewing | 1 |
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Surlin, Stuart H.; Cooper, Charles F. – 1976
This research examined viewer reaction to the television program "The Jeffersons" in order to study differences between racial groups in exposure to the program, its perceived entertainment value, and the degree to which the characters portrayed reveal "real" behavior. Viewer reaction to the racially integrated married couple…
Descriptors: Audiences, Communication (Thought Transfer), Programing (Broadcast), Racial Differences
